Microconf 2019: Takeaways
It was an incredible experience going to MicroConf. Every person I met was genuinely interested in hearing my story and helping, and every person had their own interesting journey to share. I got so much great advice and information, and here are only some of the top highlights and takeaways for me:
- Your audience is your #1 asset
- Be more vulnerable
- Be open and transparent
- Believe in yourself
- “Helping people will never go out of style” — Christian Genco
- “Starting with failure does not predict your future” — Rob Walling
Christopher Gimmer (@cgimmer) / Snappa
Have a plan for acquiring users before launch. He’d learned over time how important this was.
Leverage your existing audience. I currently have some traction with little memory: I should be able to learn from them!
Double down on what’s working. Ditto.
Play the long game. He started in 2012!
- Read: Traction
- Read: Lean Customer Development
- Validate the market by checking search volume, use Google Trends, size up competition
- Take an existing blog post and add value to it
- Use cold emails to talk with audience
Abi Noda (@abi) / Pull Panda (formerly Pull Reminders)
Remember to BELIEVE IN YOURSELF
Being a solo entrepreneur is emotionally hard: be sure to setup support systems for yourself
Omar Zenhom (@TheOmarZenhom) / WebinarNinja
Sometimes, you need to create a bad product to create a good one. Different strategies and tactics are useful depending on where you are in your path. A “bad product” is just a stepping stone to the next thing.
Relationships are your biggest asset. I can build and grow my audience one person at a time.
This is supposed to be hard. It’s OK to ask for help. To succeed and move forward, I have to become someone else: I can become something better.
Your difference is your power. I’m different. I’m not like any other entrepreneur I know.
Stay in touch with 5 people/week
Make at least 1 intro/week
Try this for 12 weeks
Laura Lopuch (@waitingtoberead)
- The email subject line’s job: OPEN THIS EMAIL
- Clarity > Clever. “A confused mind doesn’t buy.”
- Each line of your email has your reader saying YES.
Patrick Campbell (@Patticus) / Profitwell
- Pricing = exchange rate on the value you’re creating
- FOCUS ON: What customers VALUE (not necessarily what customers WANT)
- State of consumer world:
- Customer acquisition is expensive
- Value (perceived) is lower than before (and getting worse)
- Customers are ungrateful
Asia Matos (@AsiaMatos) / DemandMaven
Focus on the Bottom of the Funnel first. Lay the foundation, make it solid. You don’t know who they are until they convert. Start with their INTENT.
Can break down marketing strategies into one of these:
- Paid: be careful of Paid Media Addiction!
- Do research:
- Market research
- Competitive research
- Prospect research
- User research
- Do analysis:
- Current state of acquisition funnel
- Best prospect and customer behaviors
- Build BOFU tests
- Ask customers questions about:
- What they were doing before they searched for your product
- Where they looked; how they found you
- How much time they spent in other channels
- Favorite sources of information / content
- Who they compared you to
- What would have prevented them from signing up
- How do they feel when using your product
The 2019 Winner for Best Business Card: LunarLincoln