Technology is not enough
Either you know that software can be art, and often should be, or you think what I’m talking about here is akin to astrology. One thing I learned long ago is that people who prioritize design, UI, and UX in the software they prefer can empathize with and understand the choices made by people who prioritize other factors (e.g. raw feature count, or the ability to tinker with their software at the system level, or software being free-of-charge). But it doesn’t work the other way: most people who prioritize other things can’t fathom why anyone cares deeply about design/UI/UX because they don’t perceive it. Thus they chalk up iOS and native Mac-app enthusiasm to being hypnotized by marketing.
What I think also ends up happening is that good design is something that becomes invisible when it’s good. Simple/good designs disappear when they take practically no cognitive load; well, except for the times when you want to purposely introduce friction for the user to slow them down like confirmation dialogues when they’re doing something dangerous.
This “invisible” is akin to sysadmins who are never seen or considered until the system breaks down and everyone’s upset that things aren’t working. Well, no one was busy saying thanks when the sysadmins were keeping things running smoothly without any issues.